Case Study


WeMove

A family owned company delivering efficient moves and seamless transitions. Your move is our priority, moving you forward every step of the way reliably with care in motion.

Problem

A new job, lifestyle changes, education oppurtunities, marriage, family growth, retirement etc often make people move or relocate to new neighbourhoods. Saying goodbye to a familiar environment and settling into a new one can be overwhelming.

Moving can be stressful without the right information, causing anxiety and fatigue through the process. Being informed and organized makes the process easier.

Solution

This website is designed to help movers find ease and effective solutions to common challenges that often arise during the moving process. WeMove is dedicated to providing comprehensive moving assistance, valuable mental support, and a wealth of resources, all aimed at ensuring that people can experience a truly stress-free move.

The goal of this website is to reduce the stress of moving by offering informative logistical support that focuses on stressless moving, and the overall well being of movers and their families.

Goals

  • To understand the priorities for movers.

  • To drive traffic to the application.

  • To help movers experience a stressfree move

Objective

  • To understand why people move.

  • Prioritize the needs of movers.

  • Identify factors that causes stress to movers.

My Process

Research

*

Define

*

Ideate

*

Design

*

Prototype

*

Test

*

Iterate

*

Research * Define * Ideate * Design * Prototype * Test * Iterate *

Key Findings

Research

Competitor Analysis

Researching competitors in the industry is essential to gain valuable insights into their product offerings, service quality, and various sales and marketing tactics that they employ. This information can be instrumental in understanding market trends and identifying opportunities for improvement and innovation.

Test

My goal was to conduct five tests asking users of their experience using the application on how to begin a moving process.

This enables me understand how user friendly the process is in meeting the needs of my target audience.

Analysis of test result

  • Most movers found the process simple and easy to understand.

  • They all completed the tast from start to finish.

  • Changes were suggested with the payment method.

Iterate

Based on the feedback I received, users suggested the application should enable a detailed card information that requires name, cvv and expiry date for security reasons.

This project had me learning through the whole process. I realized that small iterations makes huge differences to users and the overall outlook.

This is my first project and the experience is instrumental to my growth at the next project.

Conversations with people where a researcher asks questions about a topic of interest to gain deeper understanding of participants attitude, experience and desires.

User Interviews

“I was unaware of how stressfull moving can be”

— Ally Peters

“Looking forward to exploring my new community”

— Robert Li

  • Most competitors have the “Get a quote” button clearly stated in the home page, making it easy for clients to have an estimate of the booking.

  • They offer additional moving services to help facilitate the process.

  • The home screens of moving pages have trucks in motion illustrated or in pictures.

“I went over my budget, was not prepared for additional fees”

— Michael Jones

“Glad to move to a new home, but it is overwhelming”

— Mia Jamie

Affinity Mapping

Key Takeaways

  • Most movers were moving to a new home

  • Movers had both good and bad experiences with moving.

  • They all had belongings to donate.

  • They all experienced stress during the process.

This is how the final product would look, feel and interact with its audience. I created this design to make sure the user has a satisfied and positive user experience interacting with the platform.

Define

Who is my persona?

My persona is a representation of individuals interviewed within my target audience with common characteristics reflecting how they interact with this service and product.

Sitemap

Ideate

Userflow

My sitemap provides information about the website and where to find resources needed for easy navigation.

This user flow visually outlines the series of steps users take to achieve a specific goal to experience a smooth experience.

Here I outlined the branding outlook which includes logos, fonts, buttons and color palettes and more to create an engaging user experience and brand recognition.

High fidelity wireframe

Design

The wireframe helps us visualize the structure of the product from the beginning to the end focusing on structure and layout instead of color and and imagery.

Prototype

Sketch

Style guide and design system

We interviewed users to know their painpoints and motivation for moving. We found out that most people had a mix of pleasant and unpleasant experiences from moving, however the latter was more experienced.

Most people exceeded their budget and found the process stressful.

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