WeMove
Stressfree Moving
Background
A new job, lifestyle changes, education oppurtunities, marriage, family growth, retirement etc often make people move or relocate to new neighbourhoods. Saying goodbye to a familiar environment and settling into a new one can be overwhelming.
The goal of this website is to reduce the stress of moving by offering informative logistical support that focuses on stressless moving, and the overall well being of movers and their families.
The Problem
Moving can be stressful without the right information, causing anxiety and fatigue through the process. Being informed and organized makes the process easier.
This website would help movers find ease and solutions to challenges.
This website would help movers find ease and solutions to challenges.
WeMove provides moving assistance, mental support and resources for people to experience a stress-free move.
The Solution
Goals
To understand the priorities for movers.
To drive traffic to the application.
To help movers experience a stressfree move
Objective
To understand why people move.
Prioritize the needs of movers.
Identify factors that causes stress to movers.
My Process
Research
*
Define
*
Ideate
*
Design
*
Prototype
*
Test
*
Research * Define * Ideate * Design * Prototype * Test *
Research
Competitor Analysis
Researching competitors to gain insight into their product, service, sales and marketing tactics.
Test
My goal was to conduct five tests asking users of their experience using the application on how to begin a moving process.
This enables me understand how user friendly the process is in meeting the needs of my target audience.
Analysis of test result
Most movers found the process simple and easy to understand.
They all completed the tast from start to finish.
Changes were suggested with the payment method.
Iterate
Based on the feedback I received, users suggested the application should enable a detailed card information that requires name, cvv and expiry date for security reasons.
This project had me learning through the whole process. I realized that small iterations makes huge differences to users and the overall outlook.
This is my first project and the experience is instrumental to my growth at the next project.
User Interviews
Conversations with people where a researcher asks questions about a topic of interest to gain deeper understanding of participants attitude, experience and desires.
“I was unaware of how stressfull moving can be”
— Ally Peters
“Looking forward to exploring my new community”
—Robert Li
Key Findings
Most competitors have the “Get a quote” button clearly stated in the home page, making it easy for clients to have an estimate of the booking.
They offer additional moving services to help facilitate the process.
The home screens of moving pages have trucks in motion illustrated or in pictures.
I observed that while most moving companies have a ‘get a quote’ button, the process of moving still feels stressful because of insufficient mental preparedness for movers to go through the process.
“I went over my budget, was not prepared for additional fees”
— Michael Jones
“Glad to move to a new home, but it is overwhelming”
—Mia Jamie
Key Findings
Most movers were moving to a new home
Movers had both good and bad experiences with moving.
They all had belongings to donate.
They all experienced stress during the process.
High fidelity wireframe
This is how the final product would look, feel and interact with its audience. I created this design to make sure the user has a satisfied and positive user experience interacting with the platform.
Define
Who is my persona?
My persona is a representation of individuals interviewed within my target audience with common characteristics reflecting how they interact with this service and product.
Define
Ideate
Sitemap
My sitemap provides information about the website and where to find resources needed for easy navigation.
Userflows
This user flow visually outlines the series of steps users take to achieve a specific goal to experience a smooth experience.
Style guide and design system
Here I outlined the branding outlook which includes logos, fonts, buttons and color palettes and more to create an engaging user experience and brand recognition.
Design
The wireframe helps us visualize the structure of the product from the beginning to the end focusing on structure and layout instead of color and and imagery.
Prototype
Sketch
User Interviews
We interviewed users to know their painpoints and motivation for moving. We found out that most people had a mix of pleasant and unpleasant experiences from moving, however the latter was more experienced.
Most people exceeded their budget and found the process stressful.