Case Study
Brenda Hostettler
P H O T O G R A P H Y
A local business that renders portrait, family, engagement, couple, maternity, headshots, individual and group photography sessions.
Problem
Website lacks a functional prompt to book an appointment for a photography session hindering user engagement. The Call to Action button has a broken link frustrating users experience.
Poor navigation due to non-intuitive menu structure. Inconsistency and unclear labeling of sections results in users unable to find information to enhance engagement.
There is lack of informative content such as blog posts and client testimonials to enhance credibility.
User goals
Functional website
Professional portrait
Family and Group photos
Capture Special Moments
Customised packages
Visual Storytelling
Solution
To improve the experience, a clear booking option is essential, featuring well-placed buttons, informative prompts, and an intuitive interface. Addressing these issues will reduce frustration and streamline the booking process for photography sessions.
Creating a consistent navigation process to help users find information intuitivly.
Utilize blog posts along well-crafted client testimonials to enhance the brands credibility to potential clients.
Goals
The research encompasses business, user and technical goals which are interconnected and interdependent. This symbiotic relationship ensures that the website not only attracts visitors but also meets business objectives while functioning effectively.
Business Goals
Revenue Growth
Strong brand identity
Customer Satisfaction
Corporate expansion
Client Acquisition
Sustainable practice
My Process
Research
*
Define
*
Ideate
*
Design
*
Prototype
*
Test
*
Iterate
*
Research * Define * Ideate * Design * Prototype * Test * Iterate *
Booking a photgrapphy should be an easy process. - Lucia
When I visit a photography site, I like to high quality phots. It shows my pictures will have high quality.
- Ana
Affinity Mapping
I wish the site had a blog and shared tips to get inspiration .
- Diane
On a site, the first button i click is reviews. I read to know other clients experience during sessions.
- Matt
Understanding users preferences and painpoints is essentail is determing what features the improved website should incorporate for a satisfying experience.
Competitive Analysis
Research
A competitor analysis for this photography website significantly helped understand what competitors are doing in the market and how to enhance and improve the business operations. This process not only sheds light on their strengths and weaknesses but also provides valuable insights that guides strategic decisions moving forward.
My research analysed four photography sites: Dream it studios, JCPenny Portraits, Sarah Celine Photography and Adamshea Photography and summarized their unique features.
User Interviews
Conducting user interviews for a photography website is a valuable way to gather insights into user needs, preferences, and behaviors. I interviewed 5 people to understand their experiences in visiting a photography website on what they would like to see.
High-Quality Image
Most users need a gallery feature that loads quickly and displays high-resolution images beautifully.
Key Takeaways
Minimalistic Layout
Use ample whitespace and a simple grid layout to let your photographs stand out. Avoid cluttered designs.
Responsive Design
Ensure the website is mobile-friendly and looks great on various screen sizes and devices.
Define
Who is my persona?
Creating a persona that has common traits and needs of individuals in my interview, helped me understand my target audience.
Ideate
User Flow
This would help my user find content quickly on specific pages and sections intuitively, following prompts of organized content. It would provide insight into site structure for a user-friendly website.
Before
Design
Sketches
Sketches are incorporated for rapid iteration and I made corrections after constuctive feedback. It provided me speed and flexibility to produce multiple layout ideas. Its a forgiving medium for adjustment and refinement as new ideas emerge.
Prototype
These are high fidelity wireframes that have been meticulously translated from my initial sketches. I utilized various UI kits to create a seamless and functional process designed for users to easily book an appointment on the webpage. This approach not only enhances usability but also adds an engaging element to the user experience.
Usability Testing
Total Participants
Test
Usability testing is a method used to evaluate a product or service by testing it with real users. This process helps designers identify problems or areas for improvement in the design and user experience.
Participants tested the book an appointment process. It is important to ensure a seamless and intuitive experience for users.
Goal: To evaluate whether participants can navigate through the high fidelity wireframes effectively and successfully book an appointment.
Analysis of Test Analysis
All participants were able to complete the task of booking a photography appointment without any issues.
They found the process may be intuitive, easy and strightforward.
The design is user friendly and functional.
Nice contrast of the white background against the colorful pictures.
Iterate
Based on the feedback I recieved, I changed the font to an easy to read eye friendly font to have a good experience on the website.
Font Type - Playfair Display
Ensuring that users can book an appointment easily on a website enhances user experience. A seamless booking process makes it easy for potential clients to schedule their sessions, reducing frustration and increasing satisfaction.
For the business, the increased completion rate to successfully book an order boosts sales for the company. A positive experience leads to higher customer satisfaction, fostering loyalty and repeat business.
A professional-looking, user-friendly website enhances the brand’s image, building trust and authority in the industry.
Satisfied users are more likely to recommend the business to others, leading to organic growth.
Qualitative data from participants state that the font style was too decorative and distractive making it hard to differentiate letters.
Final Thoughts
After
Font Type - Roboto
By adopting a friendlier and more readable font choice, the website is welcoming and this enhances the overall engagement on the photography website.
Final Thoughts
Create flows for other Call to Action buttons
Constantly refine user experience and update my research on what users will like to see on a photography website.
Consider implementing a lightbox feature for image galleries, allowing users to view larger versions of images without leaving the page.
Ensure the website is mobile-friendly, as many users may access it on smartphones or tablets.